John Spinda, Ph.D., is a Scientist with Cognitive Performance Group. His portfolio of skills includes quantitative and qualitative research design, scale development, learning assessments, as well as instructional design and delivery. Over a 15-year academic career, his communication-based research in media use and social psychology has earned publication in numerous peer-reviewed journals, edited books and book chapters, and has received prestigious top paper awards. Additionally, John brings prior industry research experience in leading projects aimed at improving technology vendors channel sales performance. John holds a Ph.D. in Communication from Kent State University.